I’m reading a book called the Purple Cow. It’s a marketing book for developing businesses, brands and standout products. The premise behind the book is that if you want to be remembered you have to do remarkable things, be extraordinary and do what it takes to separate yourself from the herd and the crowd. To attract attention you have to stand out. Being ordinary, mediocre and a basic brown cow won’t do. Halfway through the book and I’m already contemplating suicide. It asks me to do all the things I hate: namely speaking to strangers, abandoning fear and letting go of my insecurities and inhibitions. I think the author might be on the pipe or some mood altering substance. Already my hands shake, my mouth gets dry and I feel real shivers down my spine when I have to approach the unknown woman and tell her about my blog. Now I have to come out of my shell even more? I feel the beginnings of a heart attack? I feel light-headed with the mere idea of being the mouth piece behind my brand. Couldn’t I just pay the dude that sings on the train a sandwich and some Skittles to spread the word for me? My greatest desire is to write quietly and be anonymous. That’s why my Super Sistah mask suits me. I can see you but you can’t see me. The problem with my plan is that if I’m quiet, shy and laid back both my name and I will become extinct. A year, an hour or a minute from now no one will remember me. I will live a life of quiet disappointment and soundless misery. It’s not gonna work. If I want to blow the roof off the house that traps my dreams I have to be brash. So let’s get loud everyone. Split eardrums like the best Bose sound system. Rattle the walls like a Rock concert at full blast. Shout so that God can hear your dreams from the clouds.
In your life are you dying quietly or are you screaming?